Stop Selling the Cloud

Link to my latest, a guest blog at CompareTheCloud.net

Sales and marketing fail when they either are selling or marketing the wrong thing, or the right thing in the wrong way” ~ me, 2012

In planning a recent holiday, we started (as I assume most do) with choosing a destination…
I use this analogy to compare the destination and result of a flight to the benefits enabled by using cloud: “What does cloud do for the business is the question of your buyer”, or so I contend.
Please feel free to add comments at the CompareTheCloud site and look around while you are there: a great resource (and all free!)

Advertisements

Leave a comment

Filed under IT Service Management

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s