Stop Selling the Cloud

Link to my latest, a guest blog at

Sales and marketing fail when they either are selling or marketing the wrong thing, or the right thing in the wrong way” ~ me, 2012

In planning a recent holiday, we started (as I assume most do) with choosing a destination…
I use this analogy to compare the destination and result of a flight to the benefits enabled by using cloud: “What does cloud do for the business is the question of your buyer”, or so I contend.
Please feel free to add comments at the CompareTheCloud site and look around while you are there: a great resource (and all free!)


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Filed under IT Service Management

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