It’s the time of the year again where we get flooded with new season booklets and catalogues. In this digital age I wonder: are catalogues still a sensible medium to sell products? Is it worth it for brands to spend the money?
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sbrewkasteeves

It’s the time of the year again where we get flooded with new season booklets and catalogues. In this digital age I wonder: are catalogues still a sensible medium to sell products? Is it worth it for brands to spend the money?

The White Company, for example, must spend quite a bit on this, at least on quantity and postage…last season I received ten of the same copy (sale version excluded) and then I stopped counting.  My husband wants me to take action and let them know that one is enough. In any case, I always enjoy flicking through their catalogue but it’s not quite exciting me as much as it used to do. Did they run out of time, or ideas? Or maybe I am simply not their core customer.

An odd one is Poetry, which came with one of my magazine subscriptions (I guess that is…

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