A recent Forbes.com article Startup Success: Throw Away Your Business Books was, in my opinion, delivering counter-intuitive information.
My response follows:
I won’t argue that applying traditional tools to a non-traditional business model is not the approach… but I will argue that knowing enough to understand what is or isn’t traditional is a prerequisite to success and is predicated by learning (particularly when it comes time to pitch to someone who thinks and maybe has seen and heard it all before!)
The *right* books are a fundamental, inexpensive and fast-track approach to that knowledge which, like a methodology, recipe or your SatNav directions from point A to point B: what they are doing is:
– telling you what is the ‘straight and narrow’
– what were and are the lessons learned from the very old and the not so old ways of doing things (new books are being written rather regularly, after all)
My point is that unless I have a clue as to what has been done before and what has been thought of before I will be unable to know that what I am doing is ‘outside of the box’ or ‘not playing by the rules’ – and that I am better informed, every single step of the way, by the lessons of those who have failed and succeeded before me