in response to the question “How best to sell a solution in the technology market?”
One of the first challenges – and this is from the p.o.v. of one whose experience is based on a history of visioning conceiving and designing solutions – is to get all parties on the same page as to exactly what is the definition of “solution” in the current context… But, to the original question [...]
in response to a Linked In question: What is the most important problem your salespeople need to overcome?
Brief Intro: I am a cross-over from the highly technical / creative / architecture space in the IT world to the sales / commercial side of the house – a process which commenced 10-15 years ago – not into targeted sales roles but supporting sales and marketing in getting the right message across as to [...]
